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X Moves Former TweetDeck Tool to Expensive Premium Plus Tier

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Elon-Musk
Elon Musk, CEO of Tesla and Founder of SpaceX, xAI, and X Corp. [TechGolly]

X just quietly removed one of the most popular features from its standard subscription plan. Users who pay for the basic X Premium tier can no longer access X Pro, the multi-column tool previously known as TweetDeck. The social media company shifted this powerful interface exclusively to its Premium+ tier. This sudden upgrade forces loyal users to pay a steep $40 per month to keep using the tool.

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For many years, the original Twitter company offered TweetDeck entirely for free. Power users, journalists, and social media managers relied heavily on the tool to track breaking news and manage large accounts. The interface lets people build a custom digital dashboard. Users can set up multiple vertical columns on a single computer screen. This design allows them to view their main timeline, monitor specific search terms, check direct messages, and read custom lists all at the same time, without switching back and forth.

When Elon Musk bought the company and renamed it X in 2023, he immediately started changing how people access basic tools. He rebranded TweetDeck to X Pro and quickly placed it behind a standard paywall. Millions of users grumbled but eventually paid the basic monthly fee just to keep their customized workflow intact. Now, the company has decided that the basic fee no longer covers access to the dashboard.

The sudden tier change caught almost everyone off guard. The company did not send out any emails or post any public announcements warning users about the upcoming restriction. Many subscribers simply logged into their accounts expecting to see their usual X Pro columns. Instead, they hit a hard paywall asking them to upgrade their accounts. Tech reporters and everyday users immediately noticed that the platform gave absolutely zero advanced notice before pulling the plug.

This silent update feels especially unfair to people who just recently renewed their subscriptions. A user might have paid for a full year of the standard Premium plan just days ago, specifically to use X Pro. Now, despite paying their bill in full, they instantly lost access to their primary tool. The company has not offered any partial refunds or grandfathered status to these existing customers. Users simply have to pay the higher $40 monthly fee or abandon their custom dashboards completely.

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Adding to the massive frustration, X failed to update its own website properly before making the change. If you dig deep into the official help center, the page comparing subscription plans finally lists X Pro as a Premium+ exclusive benefit. However, the dedicated information page for X Pro itself still fails to mention this strict new limitation. This conflicting documentation leaves paying users completely guessing about what they actually get for their money.

The situation became so confusing that angry subscribers started asking Grok, the artificial intelligence assistant built directly into X, for answers. Subscribers asked the AI why their dashboards had suddenly disappeared overnight. Grok simply confirmed the bad news, telling users that the company restricted the tool to the highest paying tier. This sloppy rollout highlights the ongoing chaotic management style at the social media company.

This aggressive move represents another clear attempt by Elon Musk to squeeze more money out of his remaining active users. Since advertising revenue dropped drastically over the last year, X relies heavily on expensive monthly subscriptions to keep the lights on. By taking a beloved, essential tool and placing it behind the most expensive paywall, the company hopes desperate power users will simply open their wallets. However, the sudden, unannounced change might just push those remaining loyal users to close their accounts and walk away entirely.

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