Snapchat is getting into the awards show business. The social media company announced it will host its first-ever “Snappy Awards Show” on March 31 at its headquarters, a glitzy event designed to honor the platform’s top creators.
To add some star power, comedian and content creator Matt Friend will host the ceremony. The move seems to be part of Snap’s larger strategy to keep its most popular personalities happy and engaged on the platform, especially as competition for talent heats up.
This new awards show follows Snapchat’s recent launch of creator subscriptions, another tool designed to help influencers build their audiences and make money. By shining a spotlight on its stars, Snap is sending a clear message that it values their contributions.
The “Snappys” will be handed out across a variety of categories, recognizing excellence in different areas. Awards will include “Spotlight MVP,” “Best Storyteller,” and “Breakout Creator of the Year.” There will also be awards for best collaboration, cultural impact, and success in specific niches.
Snapchat isn’t the first social media platform to give its creators the red-carpet treatment. TikTok hosted its own inaugural awards show in the U.S. last year, showing that these events are becoming an important way for platforms to celebrate their communities and generate buzz.
For creators, the Snappy Awards offer a chance for recognition and a shiny new trophy. For Snap, it’s a smart business move to keep its top talent from straying to other platforms.
