Samsung has officially set the date for its next major product launch. The company’s third Unpacked event of the year will stream live from Brooklyn, New York, on July 9 at 10 AM ET, promising a look at the “next evolution of Galaxy AI” and its ever-expanding ecosystem.
As is tradition for its summer showcases, all eyes are on the company’s new foldable phones. Samsung is expected to unveil the Galaxy Z Fold 7 and Z Flip 7. The company is also heavily hinting at a more powerful model, with a teaser video using the phrase “Ultra Unfolds,” all but confirming a rumored Galaxy Z Fold Ultra is on the way.
Beyond the foldable, a new Galaxy Watch is also likely to be announced. Rumors are also circulating about other potential reveals, including an early look at the Galaxy S25 FE, a futuristic tri-fold device, and the highly anticipated Android XR headset that Samsung has been developing in collaboration with Google. This Unpacked event seems like the perfect opportunity for the company to share details on the mixed-reality device finally.
For eager fans who are already certain they want to upgrade, Samsung is offering an incentive to commit early. The company has opened reservations on its website, providing a $50 credit for anyone who signs up for one of the upcoming devices ahead of the official July 9 launch.
