LG Electronics has announced a significant partnership with Century Communities, one of the top ten national homebuilders in the United States. The exclusive agreement, spanning until 2029, will see LG supply tens of thousands of new homes with a range of appliances, including refrigerators, washers, dryers, and AI-powered smart home devices. This collaboration underscores LG’s expanding presence in the lucrative US B2B home appliance market.
The deal leverages LG Pro Builder, a dedicated division focused on providing customized appliance solutions tailored to individual customer needs. Considerations include lifestyle preferences, home design, geographical location, and climate conditions, ensuring a seamless integration of LG appliances into each new home. This personalized approach distinguishes LG’s offering in the competitive builder market.
This marks LG’s second major partnership with a national US homebuilder, following a successful agreement with Lennar in 2023. The company cites the rapid growth of its B2B home appliance sales as a key driver of success. In the first half of 2024, sales to builders surged by over 70 percent compared to the same period in 2023, exceeding the first-half figures of 2023 by 2.5 times. This exceptional growth is attributed to LG’s strong brand recognition, diverse product portfolio, and strategic sales approach, which is specifically targeted at the builder market.
Beyond residential appliances, LG Electronics is also experiencing robust growth in its commercial laundry sector. Recent partnerships with leading US commercial laundry businesses, CSC Serviceworks and Wash, have solidified LG’s position in this market. To further expand its footprint, LG plans to introduce its expanded LG Professional large-capacity commercial laundry line to North America and Europe in 2024. LG Electronics North America CEO Jung Kyu-hwang expressed confidence in the company’s continued success in the US B2B market.
