LG CNS, a leading IT service provider, and Naver, South Korea’s largest internet portal, have partnered to enhance the efficiency of online advertising for businesses utilizing Naver Shopping. This collaboration centers around LG CNS’s Marketing Optimization Platform (MOP), an AI-powered solution designed to automate and optimize digital advertising campaigns. The partnership, solidified through a recently signed memorandum of understanding (MOU), aims to integrate MOP’s advanced capabilities with Naver’s existing AI-based advertising solution, ADVoost.
The combined power of MOP and ADVoost offers a comprehensive, fully automated ad management system. This system handles all aspects of advertising, from creative selection and targeting to performance optimization, effectively eliminating the need for extensive manual intervention. This is particularly beneficial for SMBs, often lacking the resources to hire dedicated advertising agencies. MOP’s AI algorithms analyze vast amounts of data to dynamically adjust ad spending and keyword targeting based on real-time performance and pre-defined campaign goals, maximizing return on investment.
MOP’s intelligent automation extends to various aspects of campaign management. For example, it can automatically scale ad budgets based on sales trends, allocating more resources during peak demand periods and reducing spending during less active times. The platform also intelligently selects relevant keywords, ensuring optimal product visibility and reaching the most receptive audiences. This precision targeting leads to improved conversion rates and increased sales, without proportionally increasing ad spending.
The platform’s success is undeniable. Since its launch just two years ago, MOP has secured over 2,000 corporate clients, managing ad spending exceeding 300 billion won ($216.2 million). Moreover, approximately 100 professional advertising agencies utilize MOP to optimize their clients’ campaigns. Real-world results include a 12% increase in new credit card sign-ups for one client and a remarkable 44% jump in ad clicks, along with a 42% boost in sales for another. This partnership promises to enhance these impressive results further, creating a more effective and accessible advertising ecosystem for businesses of all sizes.
