Bigin by Zoho: Streamlining Small Business Sales

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In today’s competitive business landscape, small businesses need efficient and user-friendly tools to manage their sales processes effectively. This article will explore the features, capabilities, and benefits of Bigin.

What is Bigin CRM?

Bigin CRM is a comprehensive solution for small businesses. It is a powerful CRM platform developed by Zoho, a leading provider of business software solutions that help small businesses streamline their sales activities, improve customer relationships, and drive growth.

Bigin is designed to cater to small businesses requiring a lightweight yet effective CRM system. It provides a simplified and intuitive user interface, making it easy for small business owners and sales teams to adopt and leverage its features.

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Key Features and Capabilities

Bigin offers a range of features and capabilities to help small businesses manage their sales processes efficiently. Some of its features and capabilities are discussed below.

Contact Management

The CRM solution allows users to store and manage customer contact information in a centralized database. Users can easily add, edit, and organize contacts, ensuring all customer information is readily available. The platform also provides quick search and filtering options, enabling users to find specific contacts easily.

Deal Tracking

With Bigin, small businesses can track their sales pipeline and monitor the progress of deals. Users can create customizable deal stages, move deals through the pipeline, and set follow-up reminders. This visual representation of the sales process helps sales teams prioritize their efforts and close deals more effectively.

Activity Management

It helps users stay organized and focused by providing tools for managing tasks and activities. Users can create tasks, assign them to team members, and set due dates. Additionally, users can log activities such as calls, meetings, and emails, ensuring that all customer interactions are recorded and easily accessible.

Email Integration

Bigin seamlessly integrates with popular email platforms, such as Gmail and Outlook. Users can track emails, schedule follow-ups, and log email conversations directly within the CRM. This integration eliminates the need to switch between applications and ensures that all customer communication is centralized.

Collaboration and Workflow Automation

It enables collaboration among team members by allowing them to share contact information, notes, and activities. Users can assign tasks, set up email notifications, and collaborate on deals. The platform also offers workflow automation, allowing businesses to streamline repetitive tasks and save time.

Reporting and Analytics

Bigin provides reporting and analytics features that help small businesses gain insights into their sales performance. Users can generate customized reports, track key metrics, and visualize data through interactive dashboards. These insights enable businesses to make data-driven decisions and identify areas for improvement.

Benefits of Bigin CRM

Implementing Bigin can bring several significant benefits to small businesses—some of its benefits are below.

Simplified Sales Process

The CRM offers a user-friendly interface and intuitive features that simplify the sales process for small businesses. The platform is easy to use and requires minimal training, enabling businesses to get up and running quickly. This simplicity saves time and allows sales teams to focus on building effective customer relationships and closing deals.

Improved Productivity

With Bigin, small businesses can streamline their sales activities and improve productivity. The platform centralizes customer information, automates tasks, and provides a clear sales pipeline view. It eliminates manual processes, reduces administrative work, and allows sales teams to focus on high-value activities.

Enhanced Customer Relationships

It helps businesses build and nurture strong customer relationships. With centralized contact information, activity tracking, and email integration, businesses can provide personalized and timely interactions. It improves customer satisfaction, increased loyalty, and stronger customer relationships.

Scalability and Integration

The software solution is scalable and can grow alongside small businesses. Bigin can accommodate increased data volumes and additional users as the business expands and requirements change. Moreover, it integrates seamlessly with other Zoho applications and third-party tools, allowing businesses to create a unified sales ecosystem.

Cost-Effective Solution

With its competitive pricing plans, Bigin offers an affordable CRM solution for small businesses. It eliminates the need for investing in complex and expensive CRM systems while providing essential features for effective sales management. Small businesses can leverage their capabilities without straining their budgets.

Customer Support and Community

Zoho is known for its excellent customer support and vibrant user community. Bigin users can access comprehensive documentation, tutorials, and a dedicated support team to assist with issues. The user community provides a platform for users to connect, share, and learn best practices from each other’s experiences, fostering collaboration and continuous learning.


Bigin CRM is a comprehensive solution for small businesses. With its user-friendly interface, essential features, and affordability, it helps small businesses streamline their sales processes, improve customer relationships, and drive growth. By leveraging the capabilities of Bigin, small businesses can enhance productivity, make informed decisions, and achieve sales success in today’s competitive market.