Apple is gearing up for its highly anticipated annual fall product launch event, dubbed “Awe-Dropping,” on September 9th at 1 PM ET/10 AM PT. This year’s event promises a significant unveiling of new hardware and software, with the iPhone 17 series set to take center stage. The event will be streamed live on Apple’s official website and YouTube channel, allowing viewers worldwide to participate in the excitement.
The main attraction is undoubtedly the next generation of iPhones. Leaks and rumors suggest a significant departure with the introduction of the iPhone 17 Air, an ultralight model marking Apple’s expansion of its popular “Air” branding into the smartphone market. While this innovative device is expected to be a highlight, it might also present some initial challenges, according to industry insider Mark Gurman. Alongside the iPhone 17 Air, the traditional iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are also anticipated.
Beyond the iPhone 17 lineup, Apple is likely to showcase updates to its Apple Watch series. Speculation also points towards the possibility of new smart home technology being unveiled. Given the “Awe-Dropping” title, expectations are high for some surprising announcements in this area.
The groundwork for the event was laid earlier this year at WWDC, where Apple introduced iOS 26. With the software side of things already revealed, attention now shifts entirely to the new hardware. The upcoming event will undoubtedly offer a comprehensive look at Apple’s vision for the fall season, providing a glimpse into the future of its product ecosystem.
