AMD CEO Lisa Su took the stage at the CES trade show in Las Vegas this Monday to reveal the company’s latest plan to dominate the artificial intelligence market. She introduced several new processors designed to handle the massive workloads required by modern AI.
The star of the presentation was the MI455 AI processor. This chip powers the massive data center server racks that AMD sells to big tech players, including ChatGPT creator OpenAI. Su also unveiled the MI440X, a chip built specifically for businesses that want to run AI on their own premises. Unlike specialized chips that require expensive, custom setups, the MI440X fits into standard corporate infrastructure. This makes it much easier for regular companies to adopt AI without rebuilding their entire computer rooms.
OpenAI President Greg Brockman joined Su on stage during the event. He told the crowd that his company needs these hardware advancements to keep up with the growing complexity of their AI models. Looking even further ahead, Su gave a sneak peek at the MI500 chip. She claimed this future processor would offer 1,000 times the performance of previous versions. However, customers will have to wait until 2027 for that model to hit the market.
While AMD is moving fast, it still has to catch up to Nvidia. Earlier that same day, Nvidia CEO Jensen Huang showed off his next-generation “Vera Rubin” platform. This system combines six chips and is already in full production, with a release later this year. Nvidia currently brings in tens of billions of dollars more in AI revenue than AMD, but the gap might be closing.
AMD’s outlook is looking up thanks to a massive deal it signed with OpenAI last October. This partnership should boost AMD’s annual revenue by billions of dollars. The first wave of server racks equipped with the new MI400 series chips will begin reaching customers later this year. AMD executives expect this deal to open the door for even more sales as the AI industry continues to grow.
