Google has officially launched its latest flagship smartphones, the Pixel 10 series, placing artificial intelligence at the forefront of its marketing strategy. The new line boasts several models, ranging from the base Pixel 10 starting at $799 to the high-end Pixel 10 Pro Fold priced at $1799. This launch comes ahead of Apple’s anticipated iPhone announcement, positioning Google to directly challenge the tech giant in the increasingly AI-driven smartphone market. The Pixel 10 series aims to not only compete with established players like Samsung and Apple but also to serve as a platform showcasing Google’s advancements in AI technology.
The Pixel 10 series incorporates several new AI-powered features. “Magic Cue” anticipates user needs, proactively surfacing relevant information based on context. For example, when calling an airline, it automatically displays flight details. “Gemini Live” allows real-time interactions with the phone’s camera view, leveraging Google’s image recognition technology. Furthermore, “Camera Coach” provides intelligent photo suggestions and enhances image quality. The Pixel 10 Pro phones also include a year’s subscription to Google’s “AI Pro” plan, offering advanced Gemini features and priority access to other AI services.
Google highlights the Pixel 10 Pro Fold’s impressive 8-inch inner display, the largest among foldable phones currently available. The device features a reinforced hinge designed for over a decade of use and boasts enhanced drop protection. The foldable design, with its split-screen capabilities, allows users to multitask efficiently across various applications. This innovative feature positions Google to compete with Samsung’s successful Galaxy Z Fold series and anticipates the potential entry of Apple into the foldable phone market in the coming years.
While Google’s AI features are considered advanced, particularly its Gemini assistant, the impact of AI on smartphone sales remains to be seen. Although no manufacturer has yet reported significant sales boosts solely attributable to AI features, Google is betting on the long-term potential of these innovations to attract users away from Apple’s iOS ecosystem. The company’s recent advertisement directly targets Apple’s delayed Siri updates, highlighting the immediate availability of its advanced Gemini features.
