Amazon is reportedly developing augmented reality (AR) glasses for consumers, with a planned release in late 2026 or early 2027, according to a report by The Information. Codenamed “Jayhawk,” these glasses boast impressive features, including microphones, speakers, a camera, and a full-color display in one eye. This ambitious project marks Amazon’s significant entry into the consumer AR market, directly challenging tech giants like Meta.
The “Jayhawk” project utilizes the same underlying display technology as Amazon’s existing AR glasses, which are designed for delivery drivers. These specialized glasses, slated for a potential Q2 2026 launch with an initial production run of 100,000 units, provide turn-by-turn navigation. The consumer version, however, will feature a sleeker, less bulky design and a full-color display, offering a more refined user experience.
While Amazon declined to comment on the report, the development of the “Jayhawk” glasses underscores the company’s strategic investment in AR technology. This move positions Amazon for a substantial role in the burgeoning consumer AR market, predicted to experience significant growth in the coming years. The timing also suggests a direct challenge to Meta, which is anticipated to unveil a new iteration of its AR glasses at its Connect conference next week.
Meta’s recent partnership with EssilorLuxottica’s Oakley on AI-powered smart glasses, following the success of its Ray-Ban Meta line, further highlights the intensifying competition in the AR space. Amazon’s entry with “Jayhawk” promises to add another powerful player to this rapidly evolving technological landscape, potentially reshaping the future of wearable tech. The success of “Jayhawk” will hinge on factors such as user acceptance, pricing, and the overall quality of the AR experience.
