Advertise With Us Report Ads

BYD Teases ‘Disruptive’ Tech to Boost Sales After February Slump

LinkedIn
Twitter
Facebook
Telegram
WhatsApp
Email
BYD
BYD is teasing a new "disruptive technology," likely a super-fast charger. [SoftwareAnalytic]

Chinese electric vehicle giant BYD saw its stock jump on Monday after the company teased a major announcement for later this week, promising to reveal a new “disruptive technology.” The hype-building move comes just after BYD reported a significant drop in its global sales for the month of February.

ADVERTISEMENT
3rd party Ad. Not an offer or recommendation by atvite.com.

While the company has been tight-lipped about the details, rumors are swirling that the new technology is related to a super-fast charging system. BYD has reportedly been testing a powerful 1,500-kilowatt charger that could add hundreds of kilometers of range to a car in just a few minutes. One social media user who spotted the chargers being tested claimed they could add about 2 kilometers of range every second.

The “disruptive technology” teaser is a clear attempt to change the narrative after a tough month. On Sunday, BYD announced that its new energy vehicle sales, which include both hybrids and fully electric cars, fell by a steep 41% in February compared to the same time last year.

However, there’s a good reason for the slump. This year, the massive Chinese New Year holiday fell in February, a time when most of the country shuts down for celebration and travel. Last year, the holiday was in January. This calendar shift makes the year-over-year comparison look much worse than it actually is.

Still, the pressure is on. BYD is in a fierce battle with Tesla and other major automakers for dominance in the world’s largest car market. While Tesla doesn’t release its monthly sales numbers, we’ll get a clearer picture of the competition in a few weeks when China’s official passenger vehicle authority releases its data. For now, BYD is hoping its new secret weapon will be enough to get investors and customers excited again.

ADVERTISEMENT
3rd party Ad. Not an offer or recommendation by softwareanalytic.com.
ADVERTISEMENT
3rd party Ad. Not an offer or recommendation by softwareanalytic.com.
ADVERTISEMENT
3rd party Ad. Not an offer or recommendation by softwareanalytic.com.